Ariat - Passion Project
Intro
As a Nashville native, we are adament about our boots-and our boot brands. From my first pair of cowgirl boots to stomping around in Neyland, Ariat has long been my go-to which inspired this project. After noticing gaps in their social media presence and out-dated branding, I crafted a visual narrative aimed at enhancing their engagement, creative content, and design direction.
